We believe every ingredient should have a clear purpose. Our Ingredient Index helps customers understand what each botanical, oil, extract or active contributes to the overall haircare formula.
Our ingredients are selected to support a wide range of hair textures and needs, including hydration, strength, scalp comfort, shine and manageability. Individual results may vary depending on your hair type, routine and specific concerns.
Indigenous botanicals bring unique plant properties, traditional knowledge and natural richness into modern haircare. Ingredients such as Mongongo, Marula and Kalahari Melon Seed are valued for their nourishing and protective qualities.
Each ingredient card is designed to give a quick benefit summary, such as hydration, scalp support, shine, strengthening or moisture retention. This makes it easier to identify ingredients that align with your hair goals.
These are powerful African botanical ingredients! Resurrection Bush is known for surviving extreme drought and reviving cells, it does the same for dry, stressed hair. Kigelia is a fruit extract used for centuries for its firming and strengthening properties. We’re proud to use ingredients rooted in African tradition.
Yes! While genetics play a massive role, your porosity can change due to environmental factors and how you treat your hair.
Heat styling, chemical relaxers, bleach, UV exposure, and even harsh sulfates can raise your hair cuticles over time, shifting your hair from low or medium porosity to high porosity.
Yes! All our products are plant-based and free from sulphates, parabens, mineral oils, silicones, and artificial colours and fragrance. Everything we use comes from nature, including incredible African botanicals like Resurrection Bush, Kigelia, and Baobab.
Our range is designed primarily for textured, curly, coily, and wavy hair but anyone with dry or moisture-needy hair will benefit. The key is matching the right products to your porosity and hair concerns.
Thank you for flagging that! Our products do contain nut-derived oils and butters, and they’re made in an environment with nut oils. We always recommend checking with your doctor first if you have a serious nut allergy. A patch test is a must for anyone with sensitivities.
Hair growth and repair takes time, most customers notice improved moisture and softness within the first 1-2 uses. For growth results with the Hair Oil, we recommend consistent use over 4-8 weeks, but permanent hair growth results from significant hair loss can take between 6-9 months.
Yes! Our sulphate-free, silicone-free formula is gentle on chemically treated hair. The conditioner in particular is wonderful for recovering and strengthening processed hair.